A discontinued model taking up the best aisle in the warehouse
The reference no longer fitted the catalogue, but it was still completely new product.
The situation
Several pallets of a model replaced by the new version. Marking it down in the usual channel would have cannibalised the launch.
What we did
Outright purchase of the whole lot and dispatch through an export channel where the previous model was still current, without overlapping with the seller's own sales network.